Video and Photography Art Direction
Working closely with photographers, videographers, stylists, and producers, I specialize in conceptualizing and bringing to life on-brand, strategic visions.
Keurig Green Mountain Lifestyle Appliance Shoot
Tasked with creating lifestyle shoots to promote usage and gifting occasions for Keurig’s line of brewers, I conceptualized and managed the creation of assets for eight different occasions. From creating concepts for each scenario, to casting models, to art directing styling and shooting, I was the creative lead in bringing these visions to life. Here are some selects from those shoots. [Photography by Sam Robinson]
Tully’s Coffee Slow Roasting Video
For Tully’s Coffee, I was tasked with creating a fun and whimsical video that reflected the print advertising and delivered the point of differentiation messaging for the slow roasting process.
Keurig Green Mountain Holiday Beverage Shoot
For Keurig Green Mountain, I was also tasked with creating still life imagery featuring various offerings in the beverage portfolio to be used in multiple promotional situations for the holidays. I analyzed the asset needs for the marketing initiatives and developed scenarios for the photo shoot. I art directed the shoots and managed the post production as well. [Photography by Johnny Miller]